The existing landing page had a high bounce rate and low conversion rate, resulting in fewer subscriptions than expected. The challenge was to identify usability issues, improve the user flow, and create a visually appealing design that effectively guides visitors toward subscribing.

To enhance user engagement and improve conversions, I redesigned the hero section by incorporating a product demonstration video, allowing visitors to understand the product's functionality instantly. Additionally, I introduced custom illustrations to create a more human and approachable tone. To further optimize the user experience, I clearly showcased different service tiers, making it easier for users to compare and select the right package for their needs.

The strategic approach to service design helped AI Geometric streamline their user journey, leading to a 47% increase in premium plan subscriptions.